Brand & Beyond - Awais Hashmi
Awais Hashmi is a Pakistani entrepreneur, Founder & Creative Director of Evocative Technologies, and Author of Brand & Beyond. Through his book and design practice, he explores how creativity and technology merge to build transformative brand experiences.
GENRE: Brand Strategy, Design, Creative Thinking, Brand Building, Entrepreneurship
Blurb:
This book explores how to build brands that truly connect. Drawing from two decades of creative experience, Awais Hashmi shares practical insights on clarity, authenticity, and storytelling. It reveals what makes brands memorable, how trust is built, and why human creativity remains essential in the age of AI. A valuable companion for founders, entrepreneurs, and creative professionals who want to build brands that last.
